Monday, May 25, 2020
Ã¢â¬Å"I Wandered Lonely as a CloudÃ¢â¬ Personal assumptions and predispositions about the stalwart Romantic poet, William Wordsworth went on to be further substantiated. When one thinks of Wordsworth, his apotheosis of beauty and euphoria about the world encompasses oneÃ¢â¬â¢s thought. The poem, Ã¢â¬Å"I Wandered Lonely as a CloudÃ¢â¬ goes on to portray the indomitable zeal of the eminent poet when it comes to admiration of the natural beauty of the world around. The poem can very well be deemed as a perfect example of the Romantic ideal as it penetrates through the mind of the reader with its charm and exuberance. The assumption that the poet in context brings out the very best of the natural world with all its essence proved to be absolutely true after the poem was read. There was a predisposition that William Wordsworth leaves a mark in the minds of the avid readers with his idiosyncratic writing style in the poems. Indeed, the poem goes on to portray the charming vocabulary of the literary artist that leaves the mind stirred at the unparalleled beauty and the worth of the experience of watching the daffodils. (Wordsworth 1) Moreover, the rhyme scheme of the poem in context goes on to accentuate the affective charm. It was assumed that the works of the poet have something to do with the experience of life. Indeed, while reading the last stanza of this poem, one can comprehend the pricelessness of the experience of having seen the exquisite daffodils. The poet shows how a commonplace experience of youth can be cherished even at a later stage of life. As a Romantic poet, William Wordsworth leaves one enthralled with the perfect expression of beauty and life in this contextual poem. One gets to understand that drinking the true elixir of life needs an individual to imbibe happiness from various experiences that might otherwise go unnoticed. The assumption that WordsworthÃ¢â¬â¢s poems brim with positivity and idealism got substantiated after reading the poem, Ã¢â¬Å"I Wandered Lonely as a Cloud.Ã¢â¬
Friday, May 15, 2020
Essay: Independence Living in the Independent Constitution today is great for all of us. Independence Day is a representation of what the United Stated now is. The government and President work for the people not the other way around. The Civil Rights movement resulted in our modern change of rights for all races. Independence usually that comes at a cost in order to truly be achieved and helpful to the people. The Constitution was made to help mankind achieve new possibilities. The President and government work for the people. Thomas Jefferson was the Third President of the United States. He was born on 1743-1826 in Virginia. He was a lawyer politician and an inventor. The architect of Virginia University was built by Jefferson. Also, Jefferson was the author of the Declaration of Independence of the United States appointed in the committee by Benjamin Franklin and John Adams for his talent and composition. Nevertheless, he wrote a document of without investigation based solely on wisdom and self vision for the knowledge of laws. Another is, believed that the government should be by the people and for the people suchs that, ... whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Governement, laying its foundation on such principles and orgainzing its powers in such form as to them shall seem most likely to affect thier Safety and Happiness. This mentalityShow MoreRelatedThe Declaration of Independence After the Revolutionary War Essay examples751 Words Ã |Ã 4 PagesDeclaration of Independence is possibly the most important document for the American people to this day. The Declaration came about in July 1776 after the colonists were tired of being ignored and taken advantage of by King George the 3rd of Great Britain. In September of 1774 all 13 colonies, aside from Georgia, came together to discuss how to approach this ever growing problem that Great Britain is causing to their country. They decided that if they could not reconcile with Great Britain, then theyRead MoreU.s. Constitution And The Declaration Of Independence Essay1115 Words Ã |Ã 5 PagesThe U.S. Constitution and the Declaration of Independence are two very important documents in the founding of our nation. This essay compares how these two documents are linked together, but also how they are clearly different. Though both documents were created near the same time, the Declaration of Independence was actually written first. It was written by Thomas Jefferson and was adopted by congress on July 4, 1776, what we know today as Independence Day. The U.S constitution though, was not adoptedRead MoreA Comparison of the Founding Documents for the United States of America1147 Words Ã |Ã 5 Pagesour time: The Declaration of Independence, Thomas JeffersonÃ¢â¬â¢s letter to the Danbury Baptists, and the U.S. Constitution. Also, this will be an analysis of what I believe the signer s of the Declaration of Independence and the U.S. Constitution thought about the separation of church and state, as well as God from government. The Declaration of Independence was written on July 4, 1776 by Thomas Jefferson. Its purpose was to officially separate the colonies from Great Britain and the tyrant of a kingRead MoreFederalist No. 10 And No Essay1454 Words Ã |Ã 6 Pagessolutions to deal with factions. The two Federalist essays, which are highly regarded today, are the numbers 10 and 51. In these essays. Madison explained that in a large state a variety of factions and interests could terminate one another out and it makes it tough for any single faction to create a majority and hijack the government for its interests. Arguing and lobbying for the ratification of the United States Constitution, the Federalist essays are a series of essays initiated by Alexander HamiltonRead MoreThe United States Of America1340 Words Ã |Ã 6 Pagesdeclaring separation from the Great English Empire, to the organization of becoming a free, sovereign nation and lastly, the migration and colonization of the now, western United States, including the great state of Nevada, has many components. The Declaration of Independence initiated the process of becoming a country of its own. This Document pushed the separation from England and showed the world that America was now its own nation. The United States Constitution laid out the blue print of howRead MoreThe American Revolution889 Words Ã |Ã 4 Pageswhat we are as a nation today, it created both short and long-term effects on the world. When wanting to blame a certain side, the British politicians or the American agitators, several key points lead to one considering t he British Politicians being at fault for the events that led up to and occurred during The American Revolution. In Boston of 1772, Samuel Adams proposed to the citizens of Boston that they form the Committee of Correspondence to dispute the acts of Great Britain. This allowed patriotsRead MoreGreatest Haitian Leader (Toussaint LÃ¢â¬â¢ouverture)1129 Words Ã |Ã 4 Pagesand landowner. An agent of change is a person, event or time period, which had significant impact on the society, which alters the way we do things today. Toussaint LÃ¢â¬â¢ouverture deserves to be an agent of change not only because he was an intelligent slave who overcame and defeated slavery for his colony, he also turn the society of slaves into independent state with there own government. He fought for the rights that the slaves were not receiving. Some of the rights that Toussaint LÃ¢â¬â¢ouverture was fightingRead MoreThe Most Reasons For Becoming Independent1057 Words Ã |Ã 5 Pagesreasons for becoming independent. It could be acts of being treated unfairly or betrayal. Our nationÃ¢â¬â¢s birth would have many re asons just like those and more. Our land of the free and home of the brave would become the independent United States of America on July 4th, 1776. Before the leading battles in the Revolutionary War emerged, very little of the colonists wanted full independence from Great Britain. Toward the beginning there were little problems between the colonies and Great Britain. A lot happenedRead MoreThe Declaration of Independence and the Struggle for Equality DBQ1000 Words Ã |Ã 4 PagesÃ¢â¬Å"The Declaration of Independence and the Struggle for Equality DBQÃ¢â¬ Ã¢â¬Å"In what way and to what extent does the Declaration of Independence serve as a benchmark for the actions of disenfranchised or otherwise oppressed citizens of the United States of America?Ã¢â¬ The Declaration of Independence, since July 4th, 1776, has continued to always become a guideline to protect those who are oppressed. Ã¢â¬Å"We hold these Truths to be self-evident, Ã¢â¬Å"that all Men are created equal,Ã¢â¬ that they are endowed by theirRead MoreThe Philosophical Perspective And Historical View Of Government, And The Evolution Of Mass Media1521 Words Ã |Ã 7 Pagesphilosopher, believed we were all beasts and thought all humans were self-seeking beings who would do anything to better only their position. According to Richard Geib, Hobbes proved his theory by writing, Ã¢â¬Å"if men were naturally in a state of war, why do they carry arms and why do they have keys to lock their doorsÃ¢â¬ (p.2). The government was then created according to HobbesÃ¢â¬â¢ way of thinking in order to protect people from their own evil and selfishness. John Locke, thought we were all rational beings who
Wednesday, May 6, 2020
Hope Young ENGL 3200 Sister Marie 6 April 2016 Defund the majority, hurts the minority A teenager has just received the news of her pregnancy. She is not prepared and did not expect to get pregnant, especially at such a young age. Her mind begins racing of her parentsÃ¢â¬â¢ disappointment, the judgmental remarks and looks she will receive, and if she is mentally and financially ready to take care of baby. She has many options that she can choose from, such as to keep the baby, adoption, and lastly to abort the baby. Many women face having unwanted pregnancies every year and have to face tough choices like the young girl above. What would you do? When facing an unwanted pregnancy Many go to their doctors or loved ones for help. The majority of those who do not want to keep their baby turn to Planned Parenthood. Planned Parenthood has gained a bad reputation because they perform abortion services. Individuals who are against abortion are strongly against planned parenthood and often protest outside local clinics. Although planned parenthood is known for their abortion service, they offer many other services that are important to societyÃ¢â¬â¢s needs such as STD/ STI testing and contraception. In my paper I will be talking about how Planned Parenthood is helpful to individuals, political views on abortion, and the effects of defunding Planned Parenthood. Title X is part of the United States Public Health Service Act (Naral, n.d.). Title X is part of Federal program that is devotedShow MoreRelatedThe Treatment Of Minorities During The United States1576 Words Ã |Ã 7 PagesThe Treatment of Minorities In the United States minorities are denied equal opportunities based on race and ethnicity in work, housing, and education this should change. They re labeled and stereotyped based on preconceived notions hurting their image in society we need to start educating the public on how these assumptions are untrue. This treatment violates their constitutional rights by denying their equality highlighting this country s failure to uphold its promise for a better life. TheirRead MorePersuasive Essay On Reverse Racism968 Words Ã |Ã 4 Pagesdorm window). Was this Racist? Probably not because he was black but if he was white he would have been forced to remove the flag. Is this not an example of reverse racism? Reverse racism is a common problem that causes many majorities to be shamed, harmed, or hurt by minorities. White on black racism is a big thing right? Yes there a many many examples of racism caused by whites against blacks but in todays society it is nothing more than the racism that blacks have towards whites (ItÃ¢â¬â¢s time toRead MoreAffirmative Action Necessary or Unnecessary? Essay1000 Words Ã |Ã 4 PagesAffirmative Action was centered around 1961 because women and minorities were being discriminated against. By definition, affirmative action is Ã¢â¬Å"the encouragement of increased representation of women and minority-group members, especially in employmentÃ¢â¬ (Dictionary.com). The main controversy of affirmative action is whether or not it is still necessary, and if it should be abolished all together. It was originally intended to benefit cultural groups that were thought to suffer from discriminationRead MoreAffirmative Action: Equality for All? Essay1741 Words Ã |Ã 7 Pagestimes. In the current form of affirmative action, it is impossible to create a truly equa l society. It was originally used as an equal opportunity measure to allow qualified minorities into positions they were denied because of race. However, affirmative action has become a system of racial quotas that lowers standards for minority applicants in order to give them a chance to succeed in universities, jobs, and leadership positions. At first, it may not seem like such a bad idea to have racial quotasRead MoreEthics : Moral Values That Can Dictate An Individual Perspective1036 Words Ã |Ã 5 Pagespeople to believe happiness is considered to be a right and not to be a option to choose from. The second criticism is that majorities are permitted to treat minorities unjustly, if that maximizes the status of happiness. The second criticism is basically that if majority happiness is greater than the minority unhappiness, then the majority can do whatever they desire to the minority due to the Ã¢â¬Å"greatest good for the greatest numberÃ¢â¬ (Solomon 514). The third criticis m is the natural biological human tendencyRead MoreBasic Principles of Democracy916 Words Ã |Ã 4 Pageswhich ensure the ability of the country. The basic foundations: fundamental worth, equality of all persons, majority rule minority rights, necessity of compromise, and ividual freedom. This paper reviews three of the five principles: majority rule and minority rights, individual freedom, and necessity of compromise. Two of these cases of individual freedom plus majority rule and minority rights the United States has failed to uphold. The third case on individual freedom is an undecided caseRead MoreRace Relations And The Civil Rights Movement924 Words Ã |Ã 4 Pagessociety. They have influenced today s society economically, politically, and culturally in many ways. Past and present race relations are difficult and careless. In the past many minorities were treated like property to the majority white. For example, in the 1800Ã¢â¬â¢s the white majority used the Afric an-American minority as salves. The African-Americans were not treated like people but rather livestock because of of how they worked and were traded. Slowly over time the race relation between whitesRead MoreThe Genre Of The Sub Genre1246 Words Ã |Ã 5 Pageswith a novice pupil(s) that is observed by a mentor/professor of some sort that acknowledges their potential to become triumphant after seeing their condition. The student(s) is seen in the minority and has the hardship to overcome and is depicted as the dark horse throughout the film. A stern, aged, minority figure becomes the mentor in the story. Usually, the pupil(s)Ã¢â¬â¢s success is a metaphor for the mentorÃ¢â¬â¢s hardship or challenge they couldnÃ¢â¬â¢t complete due to their reputation in the community.Read MoreEssay on Prerequistes of Deliberative Democracy1485 Words Ã |Ã 6 Pagescultures. If people do not have the ability to offer reasoned argument or to rationally consider reasoned arguments of others, thi s makes it very difficult for unpopular opinions in deliberation to garner any discussion. This is a huge problem for minority opinions as this illustrates deliberators do not have the ability to understand and gain respect for any unpopular points of view. This severely limits the voice of certain individuals, and is detrimental to the groundwork of deliberative democracyRead MoreRace, Culture, Identity : Misunderstood Connections1191 Words Ã |Ã 5 Pagescircumstance. There are times when we try to play into the majority, as well as times where we try and fall into the minority; we choose which group we want to highlight depending on which will get us where we want to go. Appiah presents different ideas about social norms and the status of minorities in society throughout his entire essay. In the chapter, A Common Culture, Appiah talks about the great divide between the minority and the majority in terms of employment and educational opportunities,
Tuesday, May 5, 2020
Question: Discuss about the Brand Strategies and Customer Experiences. Answer: Introduction The concept of luxury has become greatly ambiguous due to their high availability. In the current world where people are competing to show off their wealth to attain social recognition, one such way is by owning various luxury goods. This feeling is mostly observed in youngsters which results in innumerous factors that influence them to consume luxury products. The purpose of this study is to highlight these factors and understand the depth of their persuasion. It is important to understand the various factors that contribute to such behavior of people when it comes to owning luxury products (Gentina, Shrum and Lowrey 2016). With the rapid growth of technology and the zeal to be on top in every aspect of life, it becomes imperative for youngsters to follow all the latest trends. It is not an easy task to streamline the factors that may influence young peoples attitude towards consuming the luxury products but this research shall help to get a hold on a few the important factors that may play a huge role in modulating their behavior towards it. This research will unfold many important aspects of human behavior towards luxury product consumption. The demand for luxury goods is increasing gradually as the individuals have higher income and more consumption opportunities. The rich people have no monopoly on the luxury goods due to the expansion and growth in the market of luxury goods. The social status and motives drive luxury consumption and is important for shaping the buying process (Ko, Phau and Aiello 2016). Research Objectives The research objectives that shall be met through this research study would be: To determine the attitude of young people towards luxury products consumption. To review the literature on the factors that enhances purchase intention amongst the youth. To explore the relationship between attitude and purchase intention of luxury products. To determine the nature of products mostly used by the youth and the reasons behind their popularity. To examine the relationship between quality of products and buying behavior of luxury products. The three basic classes of goods are: luxury, inferior and needs. According to Songer (2014), the basic necessities such as food and accommodation own the biggest market share. The consumption of goods increases with the increase in peoples income. The words luxury is derived from the Latin word luxus that means comfort, abundance, soft living. According to Ajitha and Sivakumar (2017), luxury products have a limited supply. From the perspective of economics, luxury goods are categorized as luxury on the needs depending on elasticity (Tuu, Olsen and Cong 2017). The consumers have a tendency to not only consider the performance of the product, but also the quality. Quality performance has been applied in various contexts and at different key levels such as loss avoidance, value, and fitness for use. Quality can be assessed for both pre-purchase and post-purchase and do not depend on a particular transaction. This study defines quality performance as the indicator of buying behavior (Park, Kim, Kwak and Wyer 2014). People purchase luxury goods for numerous reasons such as being high class and high quality. According to Young and Combs (2016), quality impacts purchase intention that in turn raises customer satisfaction and intention. A research study conducted by Zhang and Kim (2013) stated that the respondents showed positive attitudes towards luxury products. The purchase intention can be divided into four groups: regular, hard, potential and disinterested luxury consumers (Nwankwo, Hamelin and Khaled 2014). Research Methodology Research method is a systematic plan for conducting research. This section states the approaches and design chosen for the purpose of this study. Data collection refers to a process of collecting data. This study shall choose primary and secondary research methods for collecting data. Primary data refers to the method in which the data is gathered from the respondents directly. This method is reliable as the data collected shall be reliable and helpful in measuring the attitude of young people towards purchase and consumption of luxury products. Secondary method refers to collecting data from the previous studies conducted by researchers and scholars. This method shall be helpful in gathering data from the previous studies conducted and establish relationship between different variables such as purchase behavior and consumption of luxury goods (Gentina, Shrum and Lowrey 2016)s. To gather data, self-administered surveys shall be distributed to 120 people. The respondents shall participate in the research study and answer the survey questions. For qualitative data, interview shall be conducted for 20 participants where they can express their opinions and intention in detail. This study shall use deductive approach in which the aimed theory is tested. A set of hypotheses shall be formulated at the beginning of the research that shall be chosen to test and proven right or wrong. The study shall utilize the qualitative and quantitative approach. The quantitative analysis shall be done by representing data in numerical figures. The qualitative analysis shall be done to examine the reasoning behind purchase behavior of luxury goods consumption. As the purpose of this research is to analyze the factors that may influence young peoples attitude towards consuming the luxury products, raw data shall be collected from the target audience from the youngsters from age 19 to 35 years. Now being said that, it would be easier if sample data from the university, say a group of 100 university students from Fashion Designing branch. The quantitative approach shall use tools such as survey that shall comprise of Likert-scale questionnaire. The data shall be analyzed using Cronbachs alpha SPSS to measure consistency. Open ended questionnaire can be prepared for qualitative analysis of data. Conclusion The research study is expected to deliver results that factor such as high income and social status increase the luxury goods consumption. The youth are mainly influenced by factors that represent social symbol and status because of which the luxury goods consumption is expected to be high. Positive attitude is expected to increase luxury goods consumption. References Ajitha, S. and Sivakumar, V.J., 2017. Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands.Journal of Retailing and Consumer Services,39, pp.103-113. Gentina, E., Shrum, L.J. and Lowrey, T.M., 2016. Teen attitudes toward luxury fashion brands from a social identity perspective: A cross-cultural study of French and US teenagers.Journal of Business Research,69(12), pp.5785-5792. Ko, E., Phau, I. and Aiello, G., 2016. Luxury brand strategies and customer experiences: Contributions to theory and practice.Journal of Business Research,69(12), pp.5749-5752. Nwankwo, S., Hamelin, N. and Khaled, M., 2014. Consumer values, motivation and purchase intention for luxury goods.Journal of Retailing and Consumer Services,21(5), pp.735-744. Park, J., Kim, K., Kwak, J. and Wyer Jr, R.S., 2014. Priming thoughts about extravagance: Implications for consumer decisions about luxury products.Journal of Experimental Psychology: Applied,20(1), p.40. Randhawa, P., Calantone, R.J. and Voorhees, C.M., 2015. The pursuit of counterfeited luxury: An examination of the negative side effects of close consumerbrand connections.Journal of Business Research,68(11), pp.2395-2403. Tuu, H.H., Olsen, S.O. and Cong, L.C., 2017. Patterns of Vietnamese buying behaviors on luxury branded products.Asia Pacific Journal of Marketing and Logistics,29(4), pp.778-795.
Saturday, April 11, 2020
Albert Einstein3 essays When many people hear the name Albert Einstein, they say, Ooh what did he do, write a bunch of stuff on a chalkboard, prove to some scientists that he was right, and then star in a Pepsi commercial? Well, Im here to tell you that he did much more than that, (even though I really like that Pepsi commercial.) Albert Einstein was born March 14, 1879 in Ulm, Wrttemberg, Germany. Albert began his extensive studies at a school in Munich. At Munich he pursued a career in Electrical Engineering, but failed an exam and was rejected from Eidgenssische Technische Hochschule in Zurich. After failing at his original choice of schools, he went on to a secondary school in Aarau to train himself enough to be admitted into ETH (his original choice). While at Aarau he planned on becoming a teacher in mathematics and physics. As expected he did graduate from ETH in the year 1900 with a degree in teaching for the subjects of Math and Physics. He didnt however get a job right away, he, in fact, went around writing to different universities applying for one. After searching for about a year, he finally landed a job at a high school teaching mathematics. While at this school he wrote in one of his journals, I have given up the ambition to get to a University... After he went through this job, and indeed a couple more, his friend from school, Marcel Grossmann sought him out so his father could help him get a job. After a recommendation to the director of patents, Einstein held a temporary patent post, holding the title, Technical Expert Third Class. He was promoted several times over a span of about 5 years. While working at the patent office, he finished a boatload of theoretical physics publications. He even earned a doctorate on one from the University of Zurich. This paper was entitled, On a new determination of molecular dimensions. After publishing a few more papers, he began to be re...
Tuesday, March 10, 2020
HP Compaq Merger IntroductionHewlett-Packard Company is a leading global provider of computing and imaging solutions and services for business and home, and is focused on capitalizing on the opportunities of the Internet and the emergence of the next-generation appliances, e-services and infrastructures. HP's corporate is located in Palo Alto, California. The company is lead by Carly S Fiorina who acts as chairman and CEO. As of October 2001 the company had a total employees of 88 thousand world wide, with more than five and forty sales and support offices and distributorships world wide in more than a 120 countries.HistoryIn 1939 HP was established by Bill Hewlett and Dave Packard in Palo Alto, California, after graduating from college. The company started in a cottage was Bill and Dave produced their first product the 200A audio oscillator, used to test sound equipment. In the 1940's HP started becoming known and accepted by the engineers and scientists of the time, where is helped the US governmen t in the world war two supplying it with electronic equipment.English: The headquarters of the Hewlett-Packard C...During this period the founders created management style that formed a basis for HP's open corporate culture. The new management technique came to be called (management by walking around). It involved personal involvement with the employees, good listening skills and the importance of every worker. In the 1957 HP goes public with its initial public offering of 16$ per share. The 1960's and 70's continue their tradition of innovation and development of new products, like the world's first scientific hand held calculator the HP35. The 1980's mark HP's as a major player in the computer industry. By now its products range from computers, desktops and mini-computers. During this decade HP enters the printer market. The 1990's are an excellent decade for HP was they continually improve their...
Sunday, February 23, 2020
Applied Business Ethics - Essay Example In marketing, ethics are extremely vital as they affect the performance of an organization (Cohen, 2007). Ethics is the principles one uses to make an outright decision. Marketing sections face their own set of ethical dilemma-related problems concerning pricing, product development, distribution and advertisements. Many organizations may be faced by a dilemma in choosing the advertisement approach to take (Harding, 2010). This is evident on whether to adopt sexual and emotional appeal advertisements as part of the marketing strategy. Justification The use of sexually appealing advertisements has been on the rise in the recent past years. It is becoming more blatant as marketers are trying to find ways to overcome the media clutters. These adverts are integrated with persuasive sexual information (Liu, Li & Cheng, 2006). Such techniques are intentionally controversial in order to grab the attention of an individual, thus, creating the product awareness. Although this approach of adve rtising is popular, it faces criticism due to the ethical dilemmas surrounding it. Emotional appeal, on the other hand, is based on three ideas. The consumer does not pay much attention to the advertisement. Secondly, consumers do not notice rational appeals unless they are looking for the product being advertised. Last and most prominent, use of emotional adverts, attempts to capture the attention of the viewer and link the consumer to the product being advertised. The use of sex and emotional appealing adverts have led to the growth of many businesses because of the homogenous belief that consumer needs, and interest are alike (Chan et al., 2007). However, organizations are faced by ethical challenges when adopting them. Therefore, an organization should critically decide the marketing approach to adopt. The cultural image of the organization is mainly founded by products and services they offer. Adverts integrated with sex appealing images are at times seen to be pornographic. Th is often leads to the notion that the organization promotes it, which adversely affects the image of the organization. The use of the female sexual icons in the adverts may also lead to distortion of many norms and beliefs, especially the young and innocent people who cannot distinguish the appropriate content of the advert (Foley, 1999). This often derails the values of the community at large. The use of emotional appeal contexts has been criticised ethically. It has been argued that businesses utilizing emotional appeal tend to exploit the viewersÃ¢â¬â¢ emotions. Businesses may be marketing a flawed product or a product which can bring harm to the society, but due to the emotional attachments the viewer has developed, one may end up buying it. It may also persuade one to buy what might not be needed. Ethical decisions making The ethical decision making process of solving this dilemma should be based on the two approaches; teleology and deontology. The deontological methodology i s concerned with the notions of universal truths, values and principles, to be followed irrespective of the situation. The categorical imperative stated by Kant, dictates that faced by a situation, one should respond in a way which is consistent and conforms to the ethical principles. He should also be content and comfortable with the decision made with full consideration of others. Therefore, in deciding on the effective marketing